Get them organised, out the door, and full of good vibes with our SmileyWorld® Bags & Backpacks Collection. Perfect for everyday & packed with personality, our bags carry all your kids essentials & turn packing into a happy habit. Explore the range today.
These bags are so well-made, and my kids love seeing their names on them
Stylish and durable – this backpack is exactly what we were looking for!
SmileyWorld®
At Hippo Blue we believe that every child is the lead character of their own extraordinary tale. Our aim is to celebrate and acknowledge the individuality that sets each child apart. Since our beginning, we've been committed to creating products and experiences that put children at the heart of their own adventures.
