Get them organised, out the door, and full of good vibes with our SmileyWorld® Bags & Backpacks Collection. Perfect for everyday & packed with personality, our bags carry all your kids essentials & turn packing into a happy habit. Explore the range today.

Customer reviews
These bags are so well-made, and my kids love seeing their names on them
— Jian K.
Stylish and durable – this backpack is exactly what we were looking for!
— Karina T.

SmileyWorld®